Shoppers, Lured by Deep Discounts, Power Through Black Friday

Holiday spending spikes even as inflation and economic uncertainty loom

New data released this week reveals that consumers are splurging on holiday gifts despite lingering concerns about inflation and a shaky economy. Retail sales for the Black Friday weekend rose 7.4% year‑over‑year, marking the strongest growth in the past five years.

Analysts point to the lure of steep price cuts as the primary driver. “When discounts reach double‑digit levels, shoppers feel they’re getting a rare opportunity to stretch their budgets,” said Maria Chen, senior economist at MarketWatch Insights. “Even with rising living costs, the promise of a good deal can outweigh short‑term financial anxieties.”

Across major categories, electronics and toys led the charge, with smartphone sales up 12% and toy purchases up 9% compared to last year. Apparel and home goods also saw notable gains, reflecting a broader consumer confidence in the holiday shopping season.

While some experts warn that this surge may be temporary, the current trend suggests that the allure of deep discounts remains a powerful motivator. As the holiday season progresses, retailers will likely continue to roll out aggressive promotions to keep the momentum going.