Zelensky’s Style Guru: The Man Behind the President’s Suits

Viktor Anisimov, a renowned Ukrainian fashion designer, has been crafting bespoke suits for the country's president, Volodymyr Zelensky, for nearly two decades. Their relationship began in an unexpected way - on a comedy stage. Anisimov first met Zelensky about 20 years ago, when the then-comedian was still honing his craft. At that time, Zelensky was not too keen on donning formal attire, particularly suits.As Anisimov recalls, Zelensky was not easily convinced to wear a suit, preferring a more casual approach to dressing. However, over the years, Anisimov has not only become Zelensky's go-to fashion adviser but also a close friend. The designer has been instrumental in shaping the president's on-stage and off-stage persona, often dressing him in impeccably tailored suits that exude confidence and authority.Anisimov's designs have become synonymous with Zelensky's public image, reflecting the president's values of modernity, simplicity, and elegance. The suits, often in shades of navy, gray, or beige, are meticulously crafted to accentuate Zelensky's physique, while also conveying a sense of gravitas and statesmanship.The collaboration between Anisimov and Zelensky extends beyond mere fashion; it's a reflection of their shared vision for Ukraine. As Anisimov notes, "When I dress Volodymyr, I'm not just dressing a person; I'm dressing a symbol of our country." Through his designs, Anisimov aims to showcase Ukraine's rich cultural heritage and its aspirations for a more modern, European future.The partnership between the designer and the president has not gone unnoticed. Ukrainians have come to associate Zelensky's stylish suits with his leadership style - a blend of modernity, pragmatism, and a deep connection to his country's traditions. As Ukraine continues to navigate complex domestic and international challenges, one thing remains certain: Viktor Anisimov's suits will continue to play a significant role in shaping Volodymyr Zelensky's public image, and by extension, Ukraine's reputation on the world stage.