Apple’s iPhone Pocket by Issey Miyake: Confusing by Design

Background

More than three decades after the first meeting between Steve Jobs and fashion visionary Issey Miyake, the two brands have finally collaborated on a limited‑edition line of phone pouches.

The Collection

The series, dubbed “iPhone Pocket,” features sleek, sculptural cases that blend Apple’s minimalist aesthetic with Miyake’s signature pleating techniques. Each pouch is crafted from lightweight polymer and layered fabrics, creating a texture that is both functional and artistic.

Public Reaction

While some fans applaud the daring crossover, many observers find the designs perplexing. Critics argue that the pouches prioritize visual intrigue over practicality, leaving users to wonder whether they are meant for everyday protection or as collectible art pieces.

Brand Intent

Both companies say the collaboration is meant to spark creativity and encourage people to think differently about everyday objects. As Apple’s spokesperson explained, “We want technology to inspire imagination, not just serve as a tool.” Miyake added that the project “explores the intersection of function and fashion.”

Conclusion

Whether you see the iPhone Pocket as a bold statement or an over‑engineered novelty, it undeniably pushes the conversation about how tech accessories can double as wearable art.