People Are Ordering Smaller Pizzas and Fewer Toppings. What Does That Tell Us?

Sales Slow Down at Major Chains

Sales are softening at the nation’s biggest pizza chains, and independent pizzerias are seeing a noticeable dip in the number of extra toppings customers request.

Why the Change?

Analysts point to three main drivers behind the shift:

• Heightened competition from fast‑casual concepts and delivery‑only brands is forcing traditional shops to rethink their menus.
• Dietary trends—such as low‑carb, portion‑control, and plant‑based eating—are prompting diners to choose smaller slices and skip the cheese‑laden extras.
• Consumer anxiety about health, budgeting, and even food waste is leading many to order only what they know they’ll finish.

What It Means for the Industry

Pizza operators may need to adapt by offering more customizable, portion‑friendly options and highlighting healthier or value‑driven choices. Those who can balance flavor with restraint could capture the attention of a market that’s becoming increasingly selective about what lands on their plates.