Disney Partners with OpenAI to Feature Its Icons in Sora Video Creations

A landmark agreement that could reshape Hollywood’s approach to generative AI

The entertainment giant Disney has signed a groundbreaking deal with OpenAI to allow the studio’s beloved characters to appear in videos generated by the new Sora platform. This collaboration marks a turning point for the film and television industry, which has been wrestling with both the risks and the opportunities presented by generative artificial intelligence.

Industry observers say the agreement could set a precedent for how legacy content owners negotiate the use of their intellectual property in AI‑driven tools, balancing creative possibilities with concerns over copyright, brand integrity, and revenue sharing.

While some critics warn that AI‑generated media might dilute the value of traditional storytelling, proponents argue that the technology can unlock fresh narratives and interactive experiences that were previously unimaginable.