Beyond Social Media: Employee Starring Roles in Company Videos

In today's digital landscape, companies are increasingly turning to their employees to star in videos that showcase their brand, products, and services. Gone are the days when creating engaging video content was solely the responsibility of the social media team. Organizations across various industries, from airlines to restaurants, are now involving employees from diverse departments in their video production efforts.Delta Air Lines, for instance, has been actively encouraging its employees to participate in video content creation. By featuring real employees in their videos, the company aims to provide a more authentic and relatable representation of its brand. This approach not only humanizes the airline but also allows customers to connect with the people behind the service.Portillo's, a popular restaurant chain, is another example of a company that has successfully leveraged employee involvement in its video content. By showcasing its employees' personalities, skills, and passion for food, Portillo's has created a distinctive brand voice that resonates with its audience. This strategy has helped the company build a loyal customer base and establish a strong online presence.Many companies are formalizing this approach through structured programs that encourage employees to participate in video content creation. These programs often provide training and support to help employees feel comfortable on camera and deliver their lines confidently. By empowering employees to become brand ambassadors, companies can tap into their creativity, enthusiasm, and unique perspectives, resulting in fresh and engaging content.The benefits of involving employees in video content creation extend beyond just producing high-quality content. It also fosters a sense of ownership and pride among employees, who feel valued and recognized for their contributions to the company's marketing efforts. Moreover, it helps to break down silos within the organization, promoting collaboration and communication across different departments.As companies continue to explore innovative ways to connect with their audiences, employee-starring videos are likely to become an integral part of their marketing strategies. By embracing this approach, organizations can create authentic, engaging, and relatable content that showcases their brand's personality and values.