Burt Meyer, 99, Passes Away – The Visionary Behind Lite‑Brite and Rock ’Em Sock ’Em Robots

Early Life and Career Beginnings

Burt Meyer was born in 1926 and grew up with a fascination for engineering and play. After serving in the military, he turned his inventive spirit toward the burgeoning toy industry of the post‑war era.

Iconic Creations That Shaped a Generation

During the 1960s, Meyer joined forces with other designers at the renowned Mattel and Milton Bradley studios. His collaborative work helped bring to life several timeless classics, including:

• Mouse Trap – a kinetic marvel that turned a simple board game into a mechanical spectacle.
• Toss Across – a fast‑paced, skill‑based game that became a staple at family gatherings.
• Mr. Machine – a wind‑up robot that sparked imaginations with its moving arms and gears.

Signature Innovations

Beyond these collaborations, Meyer’s personal inventions left an indelible mark on the toy world:

• Lite‑Brite – the glowing, color‑filled panel that turned dark rooms into canvases of light.
• Rock ’Em Sock ’Em Robots – the iconic battling robots that turned living rooms into miniature arenas.

Legacy and Impact

Throughout a career that spanned more than six decades, Meyer’s designs combined simplicity with wonder, encouraging creativity in children worldwide. His toys not only entertained but also introduced countless youngsters to basic principles of engineering and physics.

Final Years

Even in his late 90s, Meyer remained a mentor to young designers, sharing stories of the studio floor and offering guidance on turning ideas into tangible playthings. He passed away at the age of 99, leaving behind a legacy that continues to illuminate the imaginations of new generations.