Four Canadian provinces have begun selling the American spirits they removed from store shelves earlier this year in protest of President Trump’s tariff policy. The liquor boards are offering deep discounts on bourbon, rye, and other U.S. whiskies that were previously locked away in warehouses.
In mid‑2020, several provinces announced a temporary boycott of imported alcohol from the United States after the federal government imposed steep tariffs on Canadian goods. The move was meant to pressure Washington to roll back the duties, but it also left retailers with a sizable inventory of high‑demand spirits that could no longer be displayed for sale.
Now that the boycott has been lifted, the same boards are eager to clear the backlog. “It’s a win‑win for us and the consumer,” said a spokesperson for the Ontario Liquor Control Board. Discounts range from 30 % to 50 % off regular prices, prompting a surge of bourbon enthusiasts to line up at stores and place online orders.
For many Canadian whisky fans, the sale feels like a rare holiday. “I’ve been waiting for a chance to snag a bottle of small‑batch bourbon without breaking the bank,” said Mark Levine, a Toronto resident. He added that the current prices are “unbelievably low” compared to pre‑tariff levels.
Analysts predict that the flood of discounted U.S. liquor could temporarily shift consumer preferences, but the long‑term impact remains uncertain. Once the stockpiles are exhausted, prices are expected to normalize, and the market may see a resurgence of domestic Canadian spirits.
In the meantime, Canadian shoppers are taking full advantage of the unexpected bargain, turning a political protest into a nationwide tasting party.