Donald E. Petersen, 97, Who Rescued Ford Motor Co., Is Dead

Early life and military service

Born on March 15, 1928, Donald E. Petersen grew up in a modest Minnesota family. After graduating from high school, he enlisted in the United States Marine Corps, serving with distinction during the Korean War. His time in the Marines instilled a discipline and determination that would later define his corporate career.

Four decades at Ford

In 1953, Petersen joined Ford Motor Company as a junior analyst. Over the next 40 years he rose through the ranks, holding key positions in finance, operations, and strategic planning. By the early 1980s, the automaker was teetering on the brink of bankruptcy, plagued by costly labor disputes and a waning product line.

When Petersen was appointed Chief Executive Officer in 1985, he launched a sweeping turnaround. He slashed excess costs, re‑engineered the supply chain, and championed a new generation of fuel‑efficient models. Within a few years, Ford shifted from a “money‑loser” to the world’s most profitable automaker, posting record earnings and restoring confidence among shareholders and workers alike.

Legacy and remembrance

Beyond the balance sheets, Petersen was known for his hands‑on leadership style and his belief in “people first.” He instituted mentorship programs, expanded diversity initiatives, and advocated for stronger ties between the company and its Detroit community.

Donald E. Petersen passed away on December 2, 2025, at the age of 97. He leaves behind a lasting legacy of resilience, strategic vision, and a revived Ford that continues to drive forward on the foundations he built.