It’s Not Just You: Users Grapple with Instagram’s New Repost Button

What the feature promises

Instagram recently introduced a repost option that sits between the Comment and Share icons on every post. The idea is simple: let users share someone else’s photo or video to their own feed with a single tap, without having to use third‑party apps or copy‑paste workarounds.

Why it’s causing confusion

Despite the good intentions, the button’s placement has sparked a wave of frustration. Many users report that the icon looks too similar to the Share button, leading to accidental taps. The subtle visual difference—just a small “+” overlay—doesn’t always stand out on smaller screens, especially when the app is used with one hand.

Accidental reposts and the backlash

Since the rollout, countless stories have emerged about users unintentionally reposting content they only meant to comment on. Some have even shared private or sensitive posts to their own timelines, prompting a flurry of apologies and, in a few cases, public embarrassment. The trend has ignited a broader conversation about the need for clearer UI cues and confirmation prompts.

Instagram’s response

In a recent statement, Instagram acknowledged the feedback, noting that “user experience is our top priority.” The company said it is testing a short confirmation dialog for the repost action and evaluating alternative icon designs to reduce the likelihood of mistakes.

What you can do now

Until any changes are rolled out, experts recommend double‑checking the icon before tapping and using the undo feature immediately after a repost if you realize it was accidental. Keeping the app updated also ensures you receive any UI tweaks as soon as they’re released.