Skims, the shapewear and apparel label founded by reality‑star Kim Kardashian, announced today that a fresh round of investment has raised its market value by a full billion dollars, bringing the total to $5 billion.
The latest financing round attracted a mix of existing backers and new strategic investors who are betting on the brand’s rapid expansion into broader clothing categories, international markets, and innovative product lines.
Since its launch, Skims has leveraged Kardashian’s global influence and a data‑driven approach to design, resulting in strong sales growth and a loyal customer base. The company’s recent focus on sustainability and inclusive sizing has further solidified its position in the competitive apparel sector.
Industry analysts note that the additional capital will likely be used to accelerate product development, enhance e‑commerce capabilities, and open new brick‑and‑mortar locations in key cities worldwide.
With the new valuation, Skims joins a select group of celebrity‑founded brands that have successfully transitioned from hype to enduring market players.