What Jamaica Wants After the Devastating Hurricane: “Visit Us,” the Island Pleads

Tourism’s Crucial Role in the Recovery

Tourism accounts for almost one‑third of Jamaica’s GDP. After the recent hurricane ripped through the island, the government and private sector are racing against the clock to get hotels, resorts, and attractions back in operation before the peak winter travel season arrives.

Rapid Re‑opening of Accommodations

Officials have announced a coordinated plan to reopen dozens of hotels within weeks. Teams of engineers, electricians, and sanitation crews are working around the clock to assess damage, clear debris, and restore essential services such as water, electricity, and internet connectivity.

Safety and Comfort for Visitors

While speed is essential, safety remains the top priority. The Ministry of Tourism has set strict inspection protocols to ensure that every reopened property meets international health and safety standards. Guests can expect enhanced cleaning measures, updated emergency procedures, and clear signage throughout the island.

Marketing the Island’s Resilience

To attract travelers, Jamaica is launching a global campaign that highlights both the island’s natural beauty and its determination to bounce back. The slogan “Visit Us” is being featured on social media, travel‑agency newsletters, and airline advertisements, emphasizing that the island is ready to welcome tourists again.

Economic Impact and Community Support

Restoring the tourism sector is not just about revenue; it’s about livelihoods. Hundreds of local businesses—restaurants, tour operators, craft vendors, and transport services—depend on the influx of visitors. By reopening hotels quickly, the government hopes to revive these jobs and provide much‑needed income to families still recovering from the storm.

Looking Ahead

The upcoming winter season is critical. If the island can successfully welcome travelers, it will set a positive tone for the rest of the year and demonstrate Jamaica’s capacity to overcome natural disasters while preserving its vibrant culture and hospitality.