Kushner’s Firm Joins $50 Billion Bid to Take Over Electronic Arts

Kushner’s Firm Joins $50 Billion Bid to Take Over Electronic Arts
Yayınlama: 27.09.2025
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In a potentially game-changing deal, Jared Kushner's private equity firm, Affinity Partners, is reportedly in discussions with the Saudi sovereign wealth fund and investment firm Silver Lake to acquire video game giant Electronic Arts. The proposed buyout, valued at a staggering $50 billion, could mark a significant shift in the gaming industry.According to sources familiar with the matter, Affinity Partners, founded by Kushner in 2021, is teaming up with the Saudi Public Investment Fund (PIF) and Silver Lake to explore a possible acquisition of Electronic Arts. The PIF, which has been aggressively investing in various sectors globally, and Silver Lake, a leading technology-focused investment firm, are said to be playing key roles in the proposed deal.The acquisition talks are still in the early stages, and there is no guarantee that a deal will be reached. However, if successful, the buyout would represent one of the largest private equity deals of the year, with Electronic Arts being a prized asset in the gaming industry. The company, known for popular franchises such as FIFA, Madden NFL, and The Sims, has a market capitalization of over $35 billion.Kushner's involvement in the deal is likely to draw attention, given his high-profile background as a former senior adviser to President Donald Trump. Affinity Partners has been making waves in the private equity space, having secured a $3 billion investment from the Saudi PIF last year.The potential acquisition of Electronic Arts has sparked interest among industry observers, who are speculating about the implications of a private equity firm taking control of a major gaming company. While the deal's prospects are uncertain, one thing is clear: the gaming industry is bracing for a potential seismic shift.
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