In a move that could significantly expand its media portfolio, Paramount is on the verge of acquiring Bari Weiss's Free Press, according to individuals familiar with the discussions. As part of the proposed deal, Weiss, who co-founded the site, is expected to take on a new role as editor in chief of CBS News. This strategic acquisition would not only bolster Paramount's presence in the digital media landscape but also bring Weiss's editorial expertise to a broader audience.The talks between Paramount and Free Press have been ongoing, with both parties working towards finalizing the agreement. While details of the deal remain under wraps, sources indicate that it would involve Weiss assuming a key leadership position at CBS News. Her appointment would likely bring a fresh perspective to the network's news division, leveraging her experience in building and editing digital publications.As a prominent figure in the media industry, Weiss has been instrumental in shaping the editorial direction of Free Press since its inception. Her move to CBS News would mark a significant shift, as she takes on a broader role that could influence the network's overall news strategy. The acquisition and Weiss's new appointment are expected to have far-reaching implications for the media landscape, particularly in the realms of digital publishing and broadcast news.The deal, when finalized, would underscore Paramount's commitment to expanding its media footprint, both digitally and through traditional broadcast channels. With Weiss at the helm of CBS News, the network is likely to see a renewed focus on innovative storytelling and editorial approaches, reflecting her track record of fostering engaging and thought-provoking content. As the media industry continues to evolve, this development would position Paramount and CBS News for future growth and success.
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