Repeat Moviegoers Boost Hollywood’s 2025 Box‑Office Performance

Modest Growth Offsets a Lingering Slump

In North America, the total value of ticket sales reached $8.9 billion for 2025, marking a 2 percent increase over the previous year. This uptick is largely attributed to a steady stream of repeat viewers who continue to support theatrical releases despite the rise of streaming alternatives.

Nevertheless, the overall box‑office revenue remains well below the levels recorded before the pandemic, underscoring the ongoing challenges the industry faces in recapturing its former market share.