Starbucks Baristas Strike on “Red Cup Day” Across 65 U.S. Stores

More than 1,000 employees walk out to demand better wages and working conditions

Red Cup Day—the annual launch of Starbucks’ holiday drink lineup—turned into a day of protest on December 1, 2024. Over 1,000 workers from 65 locations across the United States participated in a coordinated strike organized by the United Food and Commercial Workers (UFCW) union.

The union’s statement said the action was “a powerful reminder that baristas deserve a living wage, predictable scheduling, and a voice at the table.” Workers at stores in major cities such as New York, Los Angeles, Chicago, and Seattle were among those who walked out, handing out flyers and encouraging customers to support the cause.

Key demands driving the walkout

• Higher hourly pay that reflects the cost of living in each region.
• Predictable scheduling with at least two weeks’ notice for shifts.
• Improved health benefits and expanded sick‑leave policies.
• Recognition of the union as the official bargaining representative for all baristas.

Starbucks’ response

In a press release, Starbucks acknowledged the strike and said the company “remains committed to open dialogue with the union.” The corporation highlighted recent initiatives, including a “pay raise for hourly partners” introduced earlier this year, and emphasized that it continues to “invest in training, career advancement, and community outreach.”

Impact on customers and the brand

Customers at striking locations reported longer wait times and, in some cases, temporary closures. Social media platforms lit up with hashtags such as #RedCupStrike and #BaristaRights, drawing national attention to the dispute.

Analysts note that while the holiday season is a critical revenue period for the coffee giant, the strike could pressure the company to accelerate negotiations, especially if the movement spreads to additional stores in the coming weeks.

What’s next?

The UFCW has called for a series of follow‑up actions, including a potential city‑wide walkout on December 15 if a collective bargaining agreement is not reached. Starbucks has scheduled a meeting with union representatives for early January, hoping to settle the core issues before the new year.

For now, the striking baristas continue to serve as a reminder that even the most beloved seasonal drinks can become a catalyst for broader labor conversations.